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What’s Missing From Your Small Business Strategy?

You have an original startup idea, a creative logo, rented office space, and even freshly printed business cards—but are there missing pieces in your small business growth strategy? Here’s a closer look at three elements of a successful business strategy you won’t want to forget:

Financial goals

A detailed and comprehensive financial plan is key to helping small business owners meet their goals and prepare for unexpected events. Ensure you establish and budget for monthly and yearly financial goals. Many small business owners also forget to start building an emergency savings fund to deal with emergencies.

Social media plan

If your business isn’t using social media, you may be missing out on valuable opportunities to reach new customers and gain credibility. Social media strategy allows businesses to tell their story, express creativity, and build relationships with current and future customers.


As your small business expands, you will likely need extra help to manage orders and day-to-day operations. Instead of spending the money and time to recruit, hire, and train new employees, consider the benefits of using an outsourcing service for projects such as product assembly, industrial packaging, or inventory management. Partnering with an outsourcing service provider enables your business to meet demand on time and on budget. If you’re interested in utilizing outsourcing for your small business, contact Ohio Valley Goodwill Industries today for a free quote and a tour of our facilities.