As a business owner, you know that great packaging does much more than protect your products from damage. The right packaging can attract new customers to try your product, increase brand recognition, and communicate your brand’s story and values. Therefore, it’s essential to keep up-to-date with the latest industry trends to ensure your business stands out from the competition. From eco-conscious packaging to bold designs, take a look at some of the top creative packaging trends to follow in 2018.
Eco-friendly packaging materials
Today’s buyers are more environmentally conscious than ever before, with more than a third of international consumers choosing to buy from brands based on their social and economical influence. Take advantage of this trend and help the environment by switching to eco-friendly materials such as biodegradable, recyclable, and reusable boxes, bubble wrap, plastic, and paper.
Another trend that goes hand-in-hand with environmentally friendly packaging is the use of minimalism in packaging. Instead of using big, bulky boxes to package your products, opt for custom packaging solutions that fit your products. Not only will this help you save money on materials and eliminate waste, but it will also attract environmentally conscious consumers to your brand.
Bold and beautiful design
Make a lasting impression on your consumers by using creative packaging designs such as bold typographic lettering, bright color schemes, or even youthful illustrations. Consider including instructions for consumers on how they can repurpose or “upcycle” the leftover packaging for use around their home after the product is finished.
Ohio Valley Goodwill is pleased to provide our packaging service to manufacturers of all sizes in Cincinnati, Northern Kentucky, and Southeastern Indiana. All of our packaging services are performed by hand, making the packaging line immune to the technical glitches or errors caused by automated robotic packaging services. To learn more about our packaging service in Cincinnati, contact us today and receive a free tour of our facilities.