Potter entrepreneur using laptop in workshop

4 Ways to Make Your Startup Stand Out

Do you have a great idea for a startup company? If so, you may be wondering how your business can stand out in today’s crowded marketplace. Follow these tips to set your business apart from the competition and build a great reputation.


Get online

Your company’s online presence is often the first point of contact new customers or clients have with your brand. Make sure your website reflects your company’s mission and values and has easy-to-find information. Before you even launch your new business, get started on creating your website and interact with potential customers on social media. This way, once your business is officially up and running, your online presence will reflect your brand’s expertise.


Share your story

One of the best ways to differentiate your company from your competition is by sharing your story in a genuine and honest way. Many companies use blogs or other marketing to highlight company success stories, communicate values, and establish a positive reputation. Try incorporating a strong narrative into your marketing and advertising efforts to attract new customers and build relationships.


Give back to the community

Are community service and participation a part of your small business model? Try making a concerted effort to incorporate monthly or weekly philanthropy into your company culture by organizing volunteer trips, canned food drives, or supporting local community events such as festivals or marathon races. Not only is community involvement great for public relations efforts, but giving back can serve as networking opportunities and may lead to new business.


Surprise and delight your customers

Small gestures make a big difference in your customers’ experience. From including handwritten notes and coupons in every order to using a custom packaging design for the holidays, small businesses can use creative techniques to surprise and delight their customers. Incorporating meaningful details ensures your business stands out from the competition, enabling you to earn customer trust and get more word-of-mouth referrals.


Are you looking for ways to surprise and delight your customers with unique and convenient packaging? Ohio Valley Goodwill Industries is here to help. Our Industrial Services Division offers a quality industrial packaging service to suit businesses of any size, including startups. We work with you to find a packaging solution that fits your budget and reduces lead times on projects. Contact us today to learn more about our industrial packaging service and receive a complimentary tour of our facilities in Cincinnati.