Are you Making These 7 Packaging Mistakes?

Small business owners have to wear many hats – accountant, marketer, hirer and firer. And yet it’s in your role as packaging expert where you can make some of the costliest mistakes! Here are seven common packaging mistakes that could be impacting your bottom line.

  1. Hard to open packaging design

Are you using too much tape? Customers don’t want to break into Fort Knox every time they order something from you. There’s a reason Amazon developed its frustration-free packaging program.  Having to search for the big scissors under your kid’s bed just so you can break through the packing tape takes the joy out of it for your customers. On the flip side, if you’re not sealing your packages effectively, you risk product loss and damage. Find the right balance.

  1. Misspelling your customer’s name, your company name or your slogan on your packaging.

If you’re printing those labels yourself, who is proofing your work?  Double checking names and printing mistakes should be a part of your quality check process.  Nothing says you don’t care about them like misspelling your customer’s name.

  1. Overloading your customers with marketing inserts.

Don’t betray your customer’s trust.  No one wants to spend $20 or $30 on your product and open the box to find you’re asking them to spend $50 more. Give the promotions a break and consider a separate mailer.

  1. Using too many packing materials.

If you’re doing the old “place your product in a box and then put that box in a box” thing, you’re going to want to reconsider your approach.  Putting a box in a box is not only costly, but your customer is likely to think it’s wasteful.

  1. Using boxes that are too big or too small for your product.

It takes some research to optimize the packaging so your product fits adequately in the box while looking great. You could be paying to ship air and cushioning materials in a box that’s too large.

  1. Not branding your external packaging.

If you are a domestic artisan cheese maker who sources your milk from organic cows, you’ll want your packaging to give off that unique, natural feeling. If there’s a mismatch, your customers won’t get that extra little thrill when they receive your box. Packaging that stands out becomes a positive part of the customer experience – and keeps them coming back.

  1. Not using an assembly service like Ohio Valley Goodwill Industries!

Of course you can steer clear of the previous six problems and embarrassments if you simply call on an expert packaging service. Your do-it-yourself mistakes cost your business time and money.  By taking advantage of a pro’s expertise, you can actually save time and money on your packaging.  Contact Ohio Valley Goodwill Industries for a free tour of our packaging facilities.