Legos are timeless. Most children who grew up within the last half-century can all immediately recognize the colorful blocks that snap into place. And while they have gotten much more intricate and complex in recent years, the concept is the same. A concept, by the way, that Ohio Valley Goodwill is a big fan of. As lovers of all things assembly, we approve of these toys that champion orderly awesomeness and facilitate childlike curiosity.
Let’s take a closer look at these perfect playthings as we focus on the company itself and the CEO who’s in charge of the house of blocks.
Located in the tiny, happy country of Denmark, the name “Lego” is Danish for “play well” — a play on the literal Danish words “leg godt”.
CEO Jørgen Vig Knudstorp is the man who heads up the company known to children around the world. He is the fourth president in the company’s history, which dates back to its 1932 founding. He’s held the position since 2004, which includes a notable turnaround from when he first started. That’s right: believe it or not, Lego was actually losing money in those days, but Knudstorp changed all of that with an uptick to profitability. Boy, was there ever. According to Wikipedia, in 2014 Lego “became the world’s largest toy company by market value, surpassing Mattel.” With 2013 revenues clocking in at $4.7 billion, that’s a lot of multi-colored bricks. How many? About 40 billion a year. Yes, billion with a B.
Want a behind-the-scenes look? Check out this 1-minute Wall Street Journal video that takes you right inside the company.
Ohio Valley Goodwill knows a thing or two about assembly, as well. In fact, we’ve got a team in place with a high degree of expertise. If you need help with kitting, packaging, or assembly, give us a call. We can handle these tasks for you — freeing you up to focus on other areas of your business.