How to Win More Customers with a Personal Touch

Portrait smiling florist with clipboard in flower shop : Stock PhotoLoyal customers are key to a healthy, growing business, but you don’t need to have a huge marketing budget to lure (and keep!) lasting customers.  Leave your customers with a lasting impression by following these tips for delivering quality, personalized service. 

Sweat the details

Great customer relationships start with superior customer service. Ensure your employees are well-trained to provide customers with helpful, positive service. Remember, a customer’s loyalty is won not only by meeting their needs, but also by going above and beyond to exceed their expectations. Even something as simple as a friendly greeting or a free sample can be enough for customers to take note of your business and spread the word to their friends. 

Surprise customers with clever packaging

How can you help your product stand out on the shelf? Start with clever, creative packaging and include a handwritten note or business card to add a personal touch. Putting in the effort to create an exciting, memorable “unboxing” experience for customers will make them feel valued and keep them coming back for more. Partner with a reputable vendor like Ohio Valley Goodwill Industries to fulfill your packaging needs without breaking the bank. We’re experts at providing businesses like yours with packaging that will delight your customers at a fraction of the price.  

Revolutionize your fulfillment process

When you handle your fulfillment services on your own, it’s easy to make inventory or shipping mistakes. Customers expect their orders to be fulfilled quickly and accurately, and have little patience for businesses that make errors. Take off some of that pressure by outsourcing to a company like Ohio Valley Goodwill Industries. You’ll save time and money by letting us take care of the warehousing, inventory management, packaging and shipping for your business. Contact us for a free tour of our facilities. 

Always follow-up

Whether you send an email or a handwritten card, it’s always a good idea to follow-up after making a sale. Be sure to personalize your messages based on the customer and the products they purchased. You can also include other personalized product recommendations based on their previous purchases, or even a coupon. It may take some time, but a handwritten thank you card is a special way to make a lasting impression on customers for years to come.