Giving Back to the Community: It’s Good for Business!

Front View of Ohio Valley Goodwill store in Cincinnati
Ohio Valley Goodwill in Cincinnati

It’s a fact: giving to others makes us feel good. Studies show that the act of giving actually increases the brain’s levels of dopamine, promoting feelings of self-confidence, happiness, and purpose.

As a business owner, you may already know that giving is rewarding, but did you know that it can also benefit your company? It’s true! Here are some of the ways that focusing on giving can boost your business while helping your community at the same time:

Bolster your business’s reputation

When your business goes the extra mile to give back and support local non-profit organizations, people are bound to take notice. Making a positive impact can help to enhance your company’s overall reputation, helping to garner the respect and recognition of community members and other businesses.

Earn customer appreciation and loyalty

Giving back can also help your business build a trustworthy brand image and foster positive relationships with customers. Today’s consumers value social responsibility, and they’re willing to show great loyalty to businesses that make an effort to give back. When customers know your business has a role in helping the causes that strengthen their community, they will feel even better about supporting your business.

Create a ripple effect

Making a commitment to support your community is also a meaningful way to improve employee motivation and morale. This is especially true when companies involve their employees in giving back. Giving employees the opportunity to participate in community engagement efforts, whether it’s a volunteer trip or an employee-organized fundraiser, will help to empower your workforce and foster a positive working environment.

Doing Good is Good for Business. Do Good with Goodwill!

Now that you know some of the ways that giving back can benefit your business, consider how you can support the non-profits and community organizations near you!

At Ohio Valley Goodwill, we’ve made it easier for local businesses in Cincinnati, Northern Kentucky, and Southeast Indiana to do good while saving time, lowering overhead costs, and improving efficiency. Our innovative Industrial Services Division was formed to help businesses like yours make a difference through outsourcing!

Ohio Valley Goodwill’s outsourcing services include assembly, kitting, fulfillment, and packaging services backed by the same commitment to quality and efficiency as our massive retail and donation operations. Our large labor pool is driven by human intelligence, not robotics, giving us the flexibility to work at any scale and pivot at a moment’s notice based on your business’s changing needs.

Because Goodwill is a non-profit organization and not a for-profit company, we are able to provide a competitive, economical outsourcing option in Cincinnati that helps local businesses save time and reduce costs.

Best of all, the companies that choose to outsource to our Industrial Services Division directly support Goodwill’s social mission to provide job skills training and employment services to individuals with disabilities, helping them go to work in their community! When you partner with Ohio Valley Goodwill, you can be confident that you’re making a lasting impact through your business.

Ready to learn more about the benefits of outsourcing in Cincinnati with Goodwill? Get in touch with us today and see how we can help your business!

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