What sets your business apart from your competitors? Identifying what makes your company different is essential for the success of your small business, especially when competing with larger companies. Here are some clever ways to help your small business stand out.
Stop copying your competitors
Most small businesses can identify their larger competitors, and many make the mistake of attempting to imitate their competition. However, it’s important to realize that what works for one company won’t necessarily work for another. Instead of focusing on how to make your business similar to other companies, identify what makes your business unique and capitalize on it. When you highlight your business’s strengths instead of following what others are doing, your business will stand out from the crowd.
Focus on excellent customer service
Perhaps the greatest advantage a small business has over big companies is the ability to provide superior customer service. Unlike larger businesses, most small businesses are able to have one-on-one interactions with customers. This attention to detail and personal touch can make all the difference for potential customers who may be choosing between companies.
Get help from experts
As a small business owner, you have to wear many hats every single day to keep your business running. Many small business owners find that outsourcing some of their responsibilities saves them both time and money, ensuring their business remains competitive while staying on budget. Instead of spending your time on tedious back-office tasks like inventory management, product assembly, or order fulfillment, outsourcing allows you to devote your energy to the more essential – and enjoyable – aspects of managing your business. With help from experienced professionals, your small business can remain competitive in a crowded market.
Make an impact in your community
Another way to differentiate your small business from larger competitors is by making an effort to serve your community. You can organize service days with your employees to volunteer for local nonprofits or become a mentor to other entrepreneurs or business owners. Unlike large companies, small businesses are a highly visible and integral part of the community. Showing your support for the neighborhood is a great way to set your business apart and get noticed by potential customers.
If you’re looking for a third-party expert to handle tasks like inventory management, product assembly and kitting, industrial packaging, fulfillment, and more, Ohio Valley Goodwill Industries is the nonprofit partner you can trust. We’ve been helping businesses of all sizes in Cincinnati, Northern Kentucky, and Southeast Indiana reach their goals with our custom outsourcing solutions. To learn more, contact us today and receive a free tour of our facilities.