Packaging solutions are both fun and frustrating, but choosing the right option is an important part of business. You must consider your brand, packing and shipping convenience, aesthetics, and perhaps the environment. Here, we explore some of most influential packaging innovations of the last ten years.
The Re-sealable Package
Throw away the chip clips and Tupperware. Re-sealable packages are changing the way we buy and store everything from cheese to garden fertilizer to hardware. With this solution, you can keep items fresher for longer, which has resulted in a reduction of product waste for the consumer.
The Upside Down Squeeze Bottle
You’ve seen your ketchup and mustard in this type of plastic bottle. Instead of the old squeeze bottle that remains upright, the stand-up (inverted) plastic design keeps the product ready to squeeze, even in the refrigerator. The upside down squeeze allows for maximum application control (even distribution of the product). If you’re an artisanal food company, this design is functional and convenient.
The Reusable eBay Box
Reusing a box is not creative, but a box that can be sent over and over again until it degrades into environmental mud is creative. The idea came from an eBay employee. It’s estimated that a single box reused five times could save nearly 4,000 trees, 2.4 million gallons of water, and energy to power nearly 50 homes for a year. With millions of products on eBay waiting to be bought and shipped, think of the impact this innovation can make.
The Less Infuriating Clamshell
The clamshell is the non-recyclable package that businesses use to protect their product from theft. It’s also the one that many of us find almost impossible to open without a jackhammer. There’s good news though. The clamshell now comes in a design that uses less plastic. The package is now shaped like the product and the paper part is used to hold the clamshell together.
Leave it to Amazon to find a packaging solution that has become a program. Launched in 2008, Amazon’s Frustration-Free Packaging uses minimal packaging materials and graphic-free boxes, which reduces costs. Amazon has actually worked with manufacturers to get them to wrap their products more simply. Amazon’s hope is that this leaves the customer with less frustration over waste and difficult-to-open packages.
If your small business is in need of its own frustration-free packaging services, call Ohio Valley Goodwill Industries for a free tour of our facilities. With our experience and seamless processes, we can take that time-consuming part of your operations off your hands.