Protecting the environment has become a larger priority for companies in recent years. According to research by Nielsen, 55% of global online consumers across 60 countries are willing to pay more for products and services from companies who are committed to a positive environmental impact. So, how can you use this research in your small business? Start with the packaging.
Keep it simple
Perhaps the easiest way to make your packaging more environmentally friendly is by reducing the number of materials you’re using. Think about ways you can reduce the size of your boxes by assembling your products into kits or eliminating excess add-ons.
Use recycled materials
Make the old new again by using recycled materials in your packaging strategy. You can use recycled materials from consumers or materials left over from your own manufacturing process. You can cut down on costs and eliminate a number of wasted materials your company throws out. Using recycled material as packaging may not always be as aesthetically pleasing, but it will benefit your company and the planet.
Encourage your customers to recycle your packaging
Get your customers involved in by encouraging them to recycle or reuse your packaging for other purposes. Reusing bags, boxes and jars is a great way for customers to get added value from your company. Best of all, you can increase brand recognition and use free advertising by including your logo on your packaging.
Just using one of these methods can positively impact the planet by reducing unnecessary waste, but you don’t have to plan a packaging strategy on your own! Simply outsource your packaging needs to a trusted third party like Ohio Valley Goodwill Industries. We can customize your packaging needs down to the finest details. Contact us for a free tour of our facilities and learn how we can help your small business today!