As a small business owner, you know the importance of details. But as you evaluate your business’s performance, there are a few small mistakes you may be making, without even realizing it! If you want to see a rise in efficiency, sales, and performance, make sure you’re avoiding these small mistakes that can hold your business back:
Not having a mobile-friendly website
These days, customers use their smartphones to search for products and services every day. Even if you have a stellar website, if it isn’t smartphone friendly, you could lose some valuable customers. According to a Google survey, 50% of consumers surveyed wouldn’t use a website if it wasn’t optimized for mobile devices. Avoid this problem by talking to your web service provider and making sure your website is optimized for mobile and desktop use.
Focusing on problems instead of successes
Being an entrepreneur is no small task. Running your own business comes with triumphs and struggles, especially when you’re first starting out, which require a great deal of strength and perseverance. Avoid adopting an attitude of negativity by focusing on your small successes, even when you’re experiencing hard times. Of course, you should recognize when your business encounters problems. But instead of getting tunnel vision and spiraling into a cycle of negativity, direct your energy toward celebrating your small successes and making improvements as necessary. Remember, your attitude is half of the battle!
Overloading your responsibilities
Another common problem small business owners face is not delegating tasks and overloading their responsibilities. If this sounds like you, maybe it’s time to hire more employees or even outsourcing tasks like kitting, assembly, fulfillment, and shipping to a trusted third party like Ohio Valley Goodwill Industries. We have over a hundred years of experience helping small business owners save time and money through partnerships in the Ohio and Northern Kentucky areas. If you’re ready to partner with a professional company for your packaging and order fulfillment needs, contact us for a free tour of our facilities.
Not placing a high priority on customer service
Small businesses have a great advantage over larger companies: They are small enough to make a personal impact on their consumers. Pay attention to the little details that can make a large difference in your customer service approach, whether that means greeting every customer with a smile and handshake, or even including a personalized note in your packaging. It’s this attention to detail that not only surprise and delights your customers but will help them remember your name from your competitors.