5 Ways to Make Your Product Stand Out

Female small business owner taking inventory with digital tablet : Stock PhotoIn this competitive market, it’s not always enough to have a great product– you also have to make sure that your product stands out from the crowd. Give your business the chance to shine and increase potential sales with these five tips for helping your product stand out from the crowd:

  1. Know your target audience. Before you begin selling your product, you have to know how to reach the target audience for your product. While gathering consumer data can be costly, you can also conduct your own research from simple observations or interviews. Discover which products your target audience already enjoys, and why, then look for ways that your product will satisfy an unfilled need. 
  • Get the word out. Whether it’s through direct mail, email marketing, flyers, word-of-mouth, or social media posts, make sure your potential customers know what makes your product special. Utilize eye-catching designs and clear wording to inform consumers and make a lasting impression.
  • Go above and beyond. Small businesses have the power to provide consumers with a personal touch. People take notice when they receive quality service that exceeds their expectations, and will become loyal customers as a result. Go the extra mile with customer service and your product will be remembered. 
  • Provide quality packaging and fast fulfillment. As a small business owner, you don’t always have the time or resources to do everything on your own. Consider outsourcing to a professional outsourcing that can help you ship and pack your products in an attractive and speedy way. Contact Ohio Valley Goodwill Industries for a free tour of our facilities You’ll save time and money by letting us take the hard work off your hands, and customers will notice the difference.
  • Dare to be unique. Don’t be afraid to break the rules of your industry. Whether it’s your package design, product name, or company slogan, be creative in differentiating your product from the competition. Take pride in your product’s qualities, and customers are sure to give it a second look (and hopefully a third and a fourth!).