Packaging choices can make or break a business’s commitment to environmental responsibility. To lighten the burden on landfills (and their wallets) many businesses have adopted greener packaging options that protect the environment and their bottom line. Here now are five sustainable packaging trends that we’re keeping an eye on in 2016 and beyond that could help your business thrive:
1) Thinned packaging configurations
This option cuts down on the amount of paper and packaging surrounding the item, significantly reducing waste and the costs associated with extra packaging. Apple fans might remember the early-2000s when the Cupertino company would ship out iPods and Macs in large boxes. These days, the tech giant goes for thinner, more form-fitting packaging that takes out some of the bulk.
2) Clearly-defined product labels
Most consumers want to do the right thing and recycle. But sometimes, a muddled message on the label can lead to miscommunication. Sustainability information and recycling options are now being more prominently displayed on packaging labels so consumers known what can be recycled and how.
3) Soda bottles from plants
Moving away from petroleum-based plastics, plant-based bottles are being developed to transport soda. Coca-Cola announced in 2015 that it had manufactured the first 100% bio-based bottle. The aptly-named PlantBottle could kick off a huge trend that other soda makers would follow into the future.
4) Manufacturers passing along costs to consumers
Studies show that Americans want to have more sustainable packaging, and according to one group’s study, 42% are willing to pay a higher cost to get it. With demand increasing, look for manufacturers to pass costs in cases where sustainable packaging increases instead of reducing costs.
5) More companies getting in on the action
With the sustainable packaging market looking to generate $244 billion by 2018, according to Smithers Pira, new companies will enter the market or bring new ideas to the table. Regardless of whether the newcomers’ intentions are based on good deeds or profits, the environment – and therefore, all of us who live in – will win.
At Ohio Valley Goodwill Industries, we are dedicated to environmental responsibility and sustainability. We stay abreast of packaging solutions and trends like these and many others. With over a century of business experience, we know what it takes to help companies like yours transform the way they work to be more cost-effective and sustainable, too. Contact us for a free tour of our facility, and let’s talk packaging!