It can be difficult for small businesses to stand out from the crowd. With so many options for consumers, how can you be sure your product will be noticed and remembered? Think outside the box and get noticed with these easy tips:
Make it personal
These days, it’s not enough to just provide quality customer service. Today’s small businesses see the value in making their customers’ experiences as personal as possible. Make your packaging personal by displaying the customer’s name prominently on the package, or consider including a handwritten note to express your thanks. These small personal touches can help your product stand out from the crowd and create a memorable experience for your customer.
Go above and beyond with customer service
Today’s consumers expect their orders to be fulfilled quickly and accurately. One mistake could mean the loss of future sales and tarnish your company’s reputation. Go above and beyond with your customer service by partnering with a third party to handle your assembly, packaging and shipping needs. Outsourcing these services to a company like Ohio Valley Goodwill Industries ensures your company will lead the way in providing fast and efficient customer service. We have over 100 years of experience packaging and shipping products for small businesses like yours. Contact us for a free tour and learn more about the services we offer.
Create the unexpected
Deliver the unexpected for your customers by providing packaging that is not only functional but aesthetically pleasing. Try packaging using recycled or eco-friendly materials, or experiment with new, bold colors and designs. You could also include free samples of other products or complimentary coupons for future orders. Surprise and delight your customers by paying attention to these small details, which can make a huge difference.
Always follow up
Finally, remember to follow up with your customers to learn from their feedback. Try sending emails or surveys to gather more information from your customers. Don’t be afraid of negative feedback, but rather use it to adapt your strategies and create better experiences for your future customers.