3 Ways to Make your Business Stand out in 2017
It’s a competitive world out there, and nowhere is that more apparent than in the small business community. How well is your business standing out from the crowd? Have you made it easy and pleasant for customers to take advantage of your products and services? Here are three compelling ways to help make your business stand out in 2017:
- Hire the best. Every business wants to hire the best people, but how do you do that? It starts by offering good pay and benefits to attract the right type of candidates. Also ensure that for key positions, you aren’t just going through resumes that have been submitted. Actively search sites like LinkedIn to find people with the relevant skills you’re looking for. Sometimes the best person for the job you have has a job elsewhere!
- Mobile ordering. More consumers than ever are purchasing items on their mobile phones and tablets. If you have an ecommerce platform where you are offering your goods, ensure that it’s designed for mobile shopping. That doesn’t just mean that you should have a mobile version of your website, it means actively designing the shopping experience from the ground up with mobile shoppers in mind. Taking this extra step will ensure that your business is well ahead of the shift in online shopping behavior.
- Fast delivery. Amazon has already run several test flights of its drone delivery technology outside its large drone testing facility in Cambridge, England. Keep an eye on this and other shipping and fulfillment technologies and services, because customer expectations are changing. They no longer want to wait 5-7 days to get their goods. Amazon has raised the bar so that most expect a 48-hour turnaround, and even same-day delivery in urban areas. If you don’t have the staff for fulfilling orders fast, keep in mind that you can always outsource product assembly, packaging, and shipping to organizations like Ohio Valley Goodwill Industries.
As you grow your business, we at Ohio Valley Goodwill Industries are here to help. We’re the experts in fulfillment services, and we pride ourselves on keeping up on the latest shipping and packaging trends. Contact us for a free tour of our facilities.