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3 Things Missing from your Small Business Strategy

Starting and running a small business is no small feat. Each day, entrepreneurs must take steps to continue developing their business. As you look for ways to grow your customer base and rise above the competition, be certain you aren’t missing these three components of an effective small business strategy.

Engaging marketing

Without effective marketing, it can be difficult to attain and attract new customers. Take the time and effort to develop a thorough marketing strategy including online, social media, and print material. By expanding your marketing efforts, you can retain current customers and work on attracting a new customer base.

Focus on product development

If you truly want to start growing your small business, you need to continue developing new products for new customers. Putting extra effort into research and development can take your business to the next level and attract new customers with innovative products.

Packaging with a purpose

Packaging is another important yet easily overlooked element of your brand. When it comes to packaging, even the smallest details can make a large impact on your customers. Consider including handwritten notes of gratitude in each order or switching to recycled packaging materials. As your business starts to grow, don’t hesitate to seek outside help for your packaging needs from a professional packaging service. Industrial packaging services offered at Ohio Valley Goodwill Industries can help you save valuable time and money, especially on larger, time-consuming orders. To get started, contact the business development professionals at Ohio Valley Goodwill Industries.