Every small business owner knows that to be successful, you need to be noticed. It’s not enough to have an amazing product, you need to make sure people recognize and talk about your brand. To effectively engage consumers and get them talking, try some of these strategies to create a stronger, more memorable brand.
Make it personal
What are you doing to make your customers’ experiences personal? One easy way to give customers a personal touch is through your packaging. Fun, visually appealing packaging can tell customers that you care about what’s on the inside. Try including colorful designs or a clever, handwritten note. One rising trend is the “unboxing experience,” the pleasurable experience of unwrapping a long-awaited package. Give your customers something unique to talk about, and they’re sure to make repeat purchases.
Ensure faster service
Patience may be a virtue, but that doesn’t mean you need to keep your customers waiting. If you’re still packaging and shipping items in-house, you may fall behind on deadlines or make mistakes that could negatively affect your business. Avoid these issues by hiring a trusted third party service to outsource your packaging, assembly, and fulfillment needs. Companies like Ohio Valley Goodwill Industries have the experience and professionalism your business needs to run smoothly and efficiently. Ask for a free tour of our facilities to get started.
Don’t forget to follow up
Especially after making a big sale, it’s a good idea to follow up with your customers via email, a phone call, or even a handwritten note to make sure they are satisfied with your product or service. Details like this tell customers that you truly care about the success of your business and will listen to their feedback. Having open communication sends the message that your business is trustworthy and accessible, and will keep people coming back for more!