As a small business owner, you’re likely looking for new ways to help your product stand out on the shelf and attract new customers. While many small businesses seek to cut costs by minimizing their packaging efforts and design, packaging is a great way to differentiate your product and charm new customers. Here are three creative packaging design ideas to try.
These days, consumers are willing to pay a bit more for brands that are environmentally conscious and use sustainable materials in their packaging. Using sustainable materials like recyclable paper, cardboard, and reusable boxes or bags can benefit the planet and your customers. When people feel good about their purchases, they’re more likely to become loyal customers for years to come.
Another great way to add value to your products through packaging is by thinking outside of the box—literally. Brainstorm ways that your product’s packaging can become useful for the customer. Can you implement a discounted refill program with your packaging, incentivizing repeat purchases from customers who bring back an empty container of your product? These are simple yet effective ways to save money on packaging while encouraging customers to make repeat purchases.
Make it personalized
Many companies miss out on opportunities to make their customer’s experiences more personalized. According to a report on consumer loyalty, 59% of customers say that personalization influences their shopping decisions. Best of all, personalization does not have to be time consuming or expensive. Simple actions like enclosing a handwritten thank you note with an order can make all the difference in your customers’ experience.
If you’re looking for assistance with quality packaging services in Cincinnati, Ohio Valley Goodwill Industrial Services Division can help. We have over a century of professional experience providing fulfillment and packaging services to business owners just like you. Contact us for a free tour of our facilities and more information about our professional packaging services in Cincinnati.