Packaging is often the very first thing people notice about a product. Great packaging has the power to communicate a brand’s image and even influence purchase decisions, leading to increased sales and customer loyalty. Here are three reasons why packaging is important for small business success.
Packaging protects your products
The fundamental purpose of packaging is to protect from damage. Functional packaging is critical to protect products both during the shipping process and while the product sits on a shelf, and can help save businesses money on expensive returns or replacements. A professional packaging service will help you find the right protective materials to prevent damage to your products.
Packaging differentiates your brand from the competition
Packaging plays a powerful role in how people perceive a brand. For example, technology companies often use a sleek, modern design for product packaging to communicate the message that the brand is high quality and cutting-edge. Using unique design elements and quality materials helps your product stand out from the competition and creates a more positive experience for the consumer.
Packaging can encourage brand loyalty
The right packaging for your product can make your brand memorable, and help increase brand loyalty among consumers. Consider including thoughtful details in your packaging such as a handwritten thank-you note or a coupon code for a discount on the customer’s next order. The right packaging can leave a lasting impression on customers and prompt them to tell others about the product.
Is your packaging working for you? Ohio Valley Goodwill Industries’ packaging service can help. We work directly with business owners to create customized packaging solutions for projects of all sizes. Best of all, our packaging service frees up time for owners and employees to focus on more complex activities. To learn more and receive a free tour of our facilities, contact us today.