Product packaging plays a vital role in telling a brand’s story. In many cases, packaging serves as the first physical interaction a customer has with a product, making it a great way to communicate information about the brand and connect with customers on a personal level. Today, companies are taking advantage of custom packaging solutions to not only protect their products but to create a unique customer experience that leaves a lasting impression of the brand. Here’s are a few reasons why your business might need custom packaging solutions, too.
You want to enter a new market
Is your product’s packaging holding you back from entering a new market? For example, packaging for bulk club stores is different from traditional supermarket stores. These types of stores often require products to be bundled and shrink-wrapped together. If you want to enter a new market, such as club stores, you will need to develop custom packaging solutions to meet the store’s requirements and maximize your sales.
You want to reduce packaging costs
Your packaging shouldn’t be “one-size-fits-all.” Using the same types of packaging materials for all your products is often expensive and inefficient since products vary by size, shape, and weight. Instead of using a one-size-fits-all approach to your packaging strategy, use custom packaging for your each of your different product offerings. This way, you can reduce the amount of excess packaging material you need to fill boxes and eliminate the risk of damaging products placed in boxes that don’t fit properly. Working with a custom packaging partner can help you develop a cost-effective packaging solution for products of all shapes and sizes.
You need to increase brand awareness
Your product’s packaging can be a valuable marketing opportunity. Custom packaging design helps to create a memorable “unboxing” experience for your customers, which can reinforce brand awareness and build loyalty. Consider adding branded elements to your packaging strategy such sealing boxes with a custom brand sticker or adding promotional materials or business cards to the box.
If you’re looking for a customized packaging solution for your business, Ohio Valley Goodwill is here to help! Our Industrial Services Division provides custom packaging solutions for companies in Cincinnati, Northern Kentucky, and Southeast Indiana. We know that packaging is as important as the product itself, and our dedicated workforce has experience handling packaging projects of any size. All contracted packaging Goodwill undertakes is completed by hand, a process that decreases lead times and allows our team to respond to changing needs at a moment’s notice.
Firms which partner with Ohio Valley Goodwill’s Industrial Services Division also have the opportunity to share in Goodwill’s mission to help individuals with disabilities and our nation’s veterans find meaningful employment. To learn more about our packaging solutions and receive a free tour of our facilities, contact us today.